The Holistic Pet - Earth Animal and The Total Dog Network inspire pet lovers to go the natural route for wellness and care. - Dr. Bob and Susan Goldstein say their beloved dog Lee was the true founder of their unique business. The idea for Earth Animal, one of the country’s first true health food stores for pets, was born when the family’s adopted Golden Retriever wasn’t responding to conventional veterinary treatment for his hip dysplasia. The condition worsened, painful arthritis set in, and by the age of seven, the dog was virtually crippled. But the standard recommendation - euthanasia - was simply not an option for the Goldsteins and they set off in search of an alternative.